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Drupal or WordPress. Which Should You Choose?

So, you’re in the process of having a new website designed and the discussion turns to content management systems. Which platform will your website use?  There are many to choose from but probably the most popular are Drupal and Wordpress.  While both are open-source publishing platforms, much debate and discussion surrounds which one is better, how they compare, and which one to choose.

Why You DO Need a Blog

We hear it all the time. “I don’t need a blog.” “I don’t have time to blog.” “I have nothing to say in a blog.” We are writing today to tell you that you DO need a blog for your company. And here’s why:

Is your logo UGLY or just out of date? When you should consider enhancing your corporate mark…

“Your baby is ugly.”

One of the hardest subject matters for us to honestly address with clients is the appearance of their corporate logo. For many business owners their logo is like a child and they’re understandably protective of it and find it nearly impossible to see the reality that their logo just might be well, ugly...

Google AdWords, Google Places, Google+1, Google Keywords, Google AdWords Express, Google…ahhhh!

#GetMeMoreBusinessIDon’tCareHow!

With all the Search Marketing trinkets out there, it can get overwhelming for small businesses to manage and maximize their search and social campaigns. Google has added one more item to their ever increasing repertoire, but this time, you don’t need to rack your brain—we do!

Another Channel for Company PR

Linked In is now offering more publishing tools as an add-on to the “Follow Company” feature.  The two new updates are:

Google Panda: 5 Things You Should Know

You may have recently heard about Google's new frightening algorithm: Google Panda. This new technique aims to promote the highest-quality sites while also ensuring that sites with low-quality content not only remain unnoticed, but are also punished. And they are punished in such a way that recovery is nearly impossible. That's right, you may never get your ranking and traffic back!

Nine Mobile Marketing Strategies You Can Implement Now

We stumbled across this guy, Jason Drohn, who provides his humble insights in his Mobile Ad Guide. While he claims to be no guru, these tips sound SOLID to us. Take a look at his guide, which offers strategies that YOU can implement, ranging from mobile lead generation and commerce to pay per call ads and local marketing. Thanks, Jason; we'll be in touch.

Understanding Local Search Results…Well, Kinda, Sorta

You know, it’s just plain confusing. …Let’s be real. I mean first we have the new insta search, then PPC (pay-per-click) ads for the first three spots…then more ads on the right side…then the organic listings of the term you were TRYING to search for…but WAIT>>>> what about the new Maps listings?

(Thank you, Google, for moving the Maps icon to the right and not pushing my results even FARTHER down the page!)

Raise your hand if any of that rant made sense!

Mobile Usability: Is a mobile site a must for your small business?

Last year may have been "the year of mobile" but just like web 2.0 brought in more customer centric design and functionality to html web sites....mobile is quickly adapting to both the market and user behavior. Usability Guru Jakob Nielsen offers some great insight in is latest Mobile Usability update. Here is the full article: http://www.useit.com/alertbox/mobile-usability.html

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