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B2C/Retail Social Marketing Plan

 

 

Training

2 Hours 1 Hour 1 Hour

Facebook

  • 4 posts promoting specials & offers
  • 3 iFrames set-up and populated with client-provided data
  • Newsletter signup form
  • Linking to other social media accounts
  • 500 additional "likes" benchmark
  • 1 Offline piece
  • 2 posts promoting specials & offers
  • 2 iFrames set-up and populated with client-provided data
  • Newsletter signup form
  • Linking to other social media accounts
  • 500 Additional "likes" benchmark
  • 1 offline piece
  • 1 post promoting specials & offers
  • 1 iFrame setup and populated with client-provided data
  • Newsletter signup
  • 250 additional "likes" benchmark

Twitter

  • Custom background
  • 1,000 additional followers benchmark
  • In-store/web promotion
  • Design/messaging for in-store Twitter promotional piece
  • Custom background
  • 750 additional followers benchmark
  • Design/messaging for in-store Twitter promotional piece
  • Custom background
  • 200 additional followers benchmark

Foursquare

  • Create/claim listing
  • Obtail window cling
  • Create a special or offer
  • Create/add tips
  • In-store Foursquare promotional piece
  • Create/claim listing
  • Obtain window cling
  • Create special offer
  • In-store foursquare promotional piece
  • Create/claim listing
  • Obtain window cling

Yelp/Urban Spoon Campaign

  • Promotion via Facebook and Twitter
  • Email customer base with promotional offer for positive reviews
  • Promotion via Facebook and Twitter
N/A

Valpak Promotion

  • 3 Coupons to promote offer or event
  • 1 Coupons to promote offer or event
N/A

Group Couponing

  • Creation of one deal through Groupon, Living Social and choice of local venue (each)
  • Promotion of coupon through social channels (Facebook and Twitter)
  • Creation of deal through Groupon, Living Social or a local venue
N/A

Landing Page Design

  • 1 Landing page created for offers - easily editable
  • 1 Landing page created for offers - easily editable
N/A

Mobile Landing Page Design

  • IWS will work to create a mobile landing page that includes pertinent information about your business
N/A N/A

SMS Marketing

  • IWS Will work with vendor to create short code SMS marketing plan
  • IWS Will write content for each offer
  • Includes monthly blasts for the life of the contract
N/A N/A

QR Code Marketing (optional)


qrcode

  • QR Code will be created and linked to website
  • 1 Offline piece with QR code featured will be created
  • Mobile landing page created for QR code redemption
  • Write new offer for QR Code each month with a link to the mobile website
  • $99/month add-on
N/A N/A
$500 plus $499
per month
$500 plus $299
per month
$500 plus $199
per month

ImageWorks is a Custom Website Design & Online Marketing Company | Graphic Design Company & Interactive Design Firm  

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