Virtual Marketing Department Overview
Sometimes having a full in-house marketing staff isn’t economically feasible or desired. That’s why ImageWorks developed the Virtual Marketing Department Package. For less than the cost of one full-time marketing employee, you can have a whole team of best-in-class marketing experts at your disposal. This package is designed to help you identify and define your marketing goals and create deliverables and activities to accomplish these. It offers the flexibility to focus on the areas of marketing where you need the most help and includes:
I. Project Management
II. Discovery
III. Marketing Plan Development
IV. Sales and Conversion Strategy
V. Branding and Design Services
VI. Marketing and Lead Generation Activities
VII. Performance Optimization Activities
VIII. Supplemental Hourly Packages
Virtual Marketing Department
Project Management
Standard for all IWS clients, you will be assigned a Brand Manager to manage all communications and deliverables of the engagement. You will also have access to our proprietary and secure web-based project management portal where you can easily view and approve your projects 24/7.
Discovery
Our marketing experts will work with you to understand your offering, identify your core competencies and market differentiators, and articulate your value proposition. These core elements will be used to create deliverables that capture your audience’s attention and speak to their needs. 20 hours included.
Marketing Plan Development
We will work with you to develop a marketing plan for the year, which captures corporate, client, and competitive information; defines measurable marketing goals; and outlines key deliverable and activities. We will also create an advertising and marketing schedule to show what, where and how you will use your new strategies and media. This plan will act as a guide to ensure that you are meeting your marketing goals as the year progresses. We will revisit the plan quarterly to make any necessary adjustments. 8 for hours initial development, 2 hours each quarter for a total of 20 hours.
- Create Company Overview – Company background, core competencies, differentiators
- Identify Mission Statement – Succinct value proposition and purpose (elevator pitch)
- Establish Goals – What are you hoping to achieve, what are some specific, measurable targets you wish to reach in terms of traffic, sales, retention, etc?
- Industry Profile – What is the current state of your industry?
- Identify Target Market – Who they are, why they buy, what do they need?
- Analyze Competitive Landscape – Who are your competitors and how are you different from them? Why should your customers or members buy from you or trust you?
- Create Engagement Plan – Identify activities and deliverables
- Schedule marketing and advertising activities
- Produce a focused document to keep you on track for your yearly marketing activities
- Review Quarterly to update and refine plan
Sales and Conversion Strategy
We will discuss how your customers buy, why they buy and how they prefer to buy/learn more (online and offline). This will allow us to tailor marketing activities and deliverables specifically to your target audience. 10 hours included.
Branding and Design Services
Once the initial planning and strategy is complete, we will create custom deliverables to help you accomplish your marketing goals. We will design and create your choice of any of the following online and offline media. 6 hours per month (72 hours in yearly package):
- Sales Folder Presentation Kit (includes folder and insert design)
- Printed or Downloadable PDF Brochure Design
- eBranding Identity Suite (Includes Letterhead, PPT Template & Email Signature)
- Email Template Design
- Custom Blog Design
- Direct Mail Design
- Print Ad Design
- Business Stationery Design
- Logo Modification
- Tagline Creation
- Trade Show Exhibit Design and Graphics
- Or just about any other media your organization has a need for!
Marketing and Lead Generation Activities
After your deliverables are created, it’s time to starting using them! We have many marketing and lead generation options; choose from any of the following. 6 hours per month (72 hours in package):
- Customer and Competitor Analysis
- Social Media (Facebook, Twitter) Content Creation & Publishing
- Blog Content Creation & Publishing
- Press Release Writing & Distribution
- Direct Mail Piece
- Email Marketing Campaign Writing & Distribution
- Local Search Program
- PPC Program
Performance Optimization Activities
These items are designed to ensure that your marketing activities are optimized. Choose from any of the following. 6 hours per month (72 hours in package):
- Site Performance Audit
- Install Google Analytics with Goals
- Search Engine Optimization
- Social Media Optimization
Supplemental Hourly Packages
In addition to the services and hours included in your package, we also offer supplemental hourly packages, which provide discounted rates at various commitment levels AND the flexibility to use the hours for design, animation, technical support and web development, sales strategy, copywriting, strategy planning, marketing consulting and more! This includes project management, which is figured to be approximately 20% of each billable hour. Billing is tracked in 30 minute segments. Packages do not expire and rate is locked.
- Technical/Graphic Design Support & Hourly Packages - $150/hour (min. of 2 hours)
- 10% off 25-49 hours
- 15% off 50-99 hours
- 20% off 100 hours or more
- Marketing/Sales Consulting & Copywriting Hourly Packages - $200/hour (min. of 2 hours)
- 5% off 25-49 hours
- 10% off 50-99 hours
- 15% off 100 hours or more
Benefits
1) All the benefits of an entire marketing department for less than the cost of a full-time employee!
2) The best of ImageWorks design, branding and marketing services in a discounted easy to manage package.
3) Create and maintain a compelling and consistent brand identity.
4) Define and accomplish marketing goals.
5) Gain an outsider’s perspective – get a fresh pair of eyes to capture your value proposition.
6) Receive a 15% discount on all other ImageWorks products and services.
